Rebranding Hooters: A New PG Chapter

In today's episode, join Steve Stevens as he delves into one of the more unexpected stories emerging from the world of restaurant chains. Hooters, famously known for its relaxed and adult atmosphere, is undergoing a transformation like never before. Discover how this iconic brand is attempting to pivot from its traditional image to a more family-oriented establishment. With major changes on the horizon, from outfit swaps to menu revamps, it’s an insightful look at rebranding in the face of financial strain.