Unforgettable Beer Innovations That Fell Flat

In this episode, Steve reflects on six beer innovations that left an indelible mark on the industry, for better or worse. Whether it's the Heineken Mini Keg that never saw a second purchase or the briefly lived Bud Energy drink, these stories highlight the wild side of beer marketing. Venture with us as we explore how these brainwaves become infamous and why they serve as cautionary tales for future brewers.